What
We Do
SecondsPls is an editorial platform dedicated to reporting on the best-of-the-best in food, travel, wellness, hospitality, and industry news. We tell the stories behind the places, people, and moments that define taste, from legacy restaurants and hidden neighborhood gems to the global destinations and products setting new standards in their fields.
We approach every story with curiosity and discernment, spotlighting the details that make something not only memorable but actually worth your time and money. Each feature is a reflection of our guiding principle: Is it good enough to go back for Seconds?
Who
We Are
We’re tastemakers with industry roots who know what’s truly worth your time. Born from a desire for more honest, inspired storytelling in food and lifestyle media, SecondsPls merges the art of hospitality with the pursuit of living well.
Our mission is simple: to spark curiosity and guide readers toward the places and experiences that truly deliver. We cut through the noise to share refined, trustworthy recommendations — because your time, like ours, is best spent enjoying the good stuff.
The
Full Story...
Driven by her passion for the intersection of food and media, Ava Vitiello founded SecondsPls in 2018. With a family in the restaurant business, she grew up enamored by the complex industry and the stories food can tell. Combining her love for hospitality and her skill set in curating valuable experiences for others, she embarked on a mission to create a platform that celebrates the many joys of food, travel, wellness, and hospitality.
Ava continues to develop tailored media, public relations, and branded content strategies for renowned names in the hospitality and luxury lifestyle space. She brings a unique blend of creativity, industry knowledge, and curiosity to each project she works on, delivering stories that engage and inspire.
Ava is also a travel advisor, specializing in creating bespoke global experiences for her clients. Her expertise spans boutique and luxury travel, family adventures, hidden local gems, and crafting meticulously tailored itineraries.
